LURPAK® LAUNCHES IN PLANT BASED 

Lurpak® Plant Based has landed on Australian supermarket shelves. The new product is a great-tasting addition to the fridge, giving food lovers all over the country a flavourful boost to plant-based meals – whether it is melted into a hearty vegetable soup, spread over warm toast or roasted over crispy golden potatoes. 

Lurpak® Plant Based delivers a distinctive, delicate, fresh and creamy taste for anybody looking to add more plant-based products into their diet. The new product offers the great taste and quality that you would expect from Lurpak®. Spreadable straight from the fridge, and vegan certified, Lurpak® has applied its expertise to create a mouth-watering, high-quality plant-based product.

Thomas Smith, spokesperson at Lurpak®, said: “Whatever you think about plant-based, think again. With Lurpak® Plant Based, you can add some extra excitement into your meals and elevate your plant-based cooking. Genuine excellence and mouth-watering flavour doesn’t just come out of nowhere, and Lurpak® has an uncompromising approach to making real, quality products since 1901.”

Lurpak® Plant Based is available from the end of June in Woolworths and IGA supermarkets nationwide in a convenient 400g tub perfect to fit into your fridge.

You can find our more information on the Lurpak website Plant Based | Lurpak®

ENDS

About Lurpak

We have had an uncompromising approach to making real, quality lactic butter since 1901. Made only with the highest quality ingredients Lurpak® butter has a distinctive, creamy delicate and fresh taste. 

https://www.lurpak.com/en-au/